The rest of the story…
I take pride in my portfolio, but it’s built on my years of experience.
Here is a brief overview of positions I have held. For a deeper look, feel free to download a copy of my resume by clicking here.
System Director, Creative Services
Oversaw development of creative for 52-hospital, $8B healthcare system. Developed strategy for empowering users across the system to develop on-brand communications with minimal creative oversight. Deployed tools, including digital asset management (DAM), job tracking/workflow, self-serve templates and variable data capabilities. Deployed a library of brand guides, process documents and assets to further ensure that a variety of users could create strong creative assets without excessively taxing a very lean creative team.
Mercy Health
2017-2020
Vice President, Marketing
Created and led marketing, branding and associate engagement efforts at revenue cycle startup during period of exponential growth. Responsibilities included marketing, internal communications, public relations, recruiting support, web development, branding, and related functions. Transformed the Ensemble brand from one with a loose, generic identity to a consistent, innovative and fresh brand system more in line with the company’s actual values and aspirations.
Ensemble Health Partners
2015-2016
St. Luke's Cataract & Laser Institute
2014-2015
Director, Marketing & Creative Services
Led all marketing functions at one of the nation's top ophthalmology practices. Responsibilities included managing a budget exceeding $1.4 million, multiple web properties, social media, and a six-person marketing team, as well as serving on the executive leadership team.
Health Management Associates
2010-2014
Director, Creative Services & Marketing
Manage internal and external resources to develop strategic creative solutions for a diverse range of brands, including 20 corporate brands, 71 hospitals and more than 100 physician clinics and practices.
AMN Healthcare
2007-2008
Director, Creative Services
Directed all aspects of creative strategy and execution for a broad range of print, web and e-marketing communications. Businesses included over two dozen unique business, brand, web portal and professional networking sites. Managed team of designers, freelancers, and outside agencies to achieve marketing objectives on time, and under budget.
DinerInsight
2005-2007
Owner
Managed all phases of design and development of website which gives restaurateurs powerful tools to gather useful, actionable customer satisfaction data. Designed surveys, dashboards, and web interface for site. Developed pricing structure, marketing plan, and brand/positioning as well as majority of the business plan.
Experian
2000-2005
Creative Director
Managed brand identity across seven diverse business units throughout North America, leading creative team in building brand awareness and recognition. Team consisted of traffic managers, art director, designers, copywriters, PowerPoint specialist, copy editor, and several freelance designers. Worked closely with senior executives in development of corporate communications. Established corporate identity guidelines and evolved visual execution of the brand. Developed effective advertising and related communications to support brand positioning.
Ellipsis Design
1987-2000
Owner/Creative Director
Developed strong client relationships and provided solid, customer-focused marketing support in accordance with business goals and objectives. Produced ads, brochures, brand platforms, corporate identities, and web sites. Clients included: Experian, Pacific Life, The Orange County Apartment Association, Newport Corp. and many smaller local businesses.