The rest of the story…
The context behind the work.
The roles, the organizations, and the progression that adds up to 25+ years of building creative functions at some of the largest health systems in the country. Connect with me on LinkedIn for my full professional history.
Vice President, Brand Identity & Creative Services
Led brand identity, integrated media, content strategy, and creative services across a 30-hospital health system spanning six states. Built and deployed a comprehensive brand system, launched self-service creative tools across the enterprise, and developed the brand identity that represented Ardent Health on the New York Stock Exchange when the company went public in July 2024.
Ardent Health
2021-Present
System Director, Creative Services
Oversaw creative for a 52-hospital, $8B healthcare system. Built a centralized creative function following a major marketing reorganization, led the integration of two distinct brand identities following a merger (maintaining both brands while establishing a cohesive system that made each stronger), and deployed a suite of brand tools including DAM, workflow systems, and self-service templates.
Mercy Health
2017-2020
Vice President, Marketing & Brand
Built the marketing and creative function from the ground up at a fast-growing revenue cycle startup doubling in size every quarter. Significantly evolved the brand identity, developed internal communications, and created The Ensemble Difference, a cultural program expressed through print, environmental graphics, and a sustained associate engagement initiative.
Ensemble Health Partners
2015-2016
St. Luke's Cataract & Laser Institute
2014-2015
Director, Marketing & Creative Services
Led all marketing functions at one of the nation's top ophthalmology practices. Responsibilities included managing a budget exceeding $1.4 million, multiple web properties, social media, and a six-person marketing team, as well as serving on the executive leadership team.
Health Management Associates
2010-2014
Director, Creative Services & Marketing
Managed creative across 20 corporate brands, 71 hospitals, and hundreds of physician clinics spanning 15 states. Developed two regional health system brands from scratch, built print-on-demand infrastructure, and oversaw creative for more than 100 web properties.
AMN Healthcare
2007-2008
Director, Creative Services
Directed all aspects of creative strategy and execution for a broad range of print, web and e-marketing communications. Businesses included over two dozen unique business, brand, web portal and professional networking sites. Led a team of designers, freelancers, and agency partners to deliver on-brand, on-budget creative across print and digital.
DinerInsight
2005-2007
Owner
Managed all phases of design and development of website which gives restaurateurs powerful tools to gather useful, actionable customer satisfaction data. Designed surveys, dashboards, and web interface for site. Developed pricing structure, marketing plan, and brand/positioning as well as majority of the business plan.
Experian
2000-2005
Creative Director
Managed brand identity across seven diverse business units throughout North America, leading creative team in building brand awareness and recognition. Team consisted of traffic managers, art director, designers, copywriters, PowerPoint specialist, copy editor, and several freelance designers. Worked closely with senior executives in development of corporate communications. Established corporate identity guidelines and evolved visual execution of the brand. Developed effective advertising and related communications to support brand positioning.
Ellipsis Design
1987-2000
Owner/Creative Director
Developed strong client relationships and provided solid, customer-focused marketing support in accordance with business goals and objectives. Produced ads, brochures, brand platforms, corporate identities, and web sites. Clients included: Experian, Pacific Life, The Orange County Apartment Association, Newport Corporation and many smaller local businesses.