The rest of the story…
Portfolio samples are important, but depth and experience can't be beat.
Here is a brief overview of positions I have held. For a deeper look, feel free to download a copy of my resume by clicking here.
System Director, Creative Services
Led complete restructuring of the creative team. Developed strategy to support 23 hospital system and staffed the team appropriately. Researched, sourced and implemented new tools and technologies to support team’s efforts and to make creative more efficient and productive. Oversaw expansion of services after merger that effectively doubled the number of facilities supported (43). Worked with internal and external talent to develop high-quality creative while still effectively cutting year-over-year spend in half.
Vice President, Marketing
Created and led marketing, branding and associate engagement efforts at revenue cycle startup during period of exponential growth. Responsibilities included marketing, internal communications, public relations, recruiting support, web development, branding, and related functions. Transformed the Ensemble brand from one with a loose, generic identity to a consistent, innovative and fresh brand system more in line with the company’s actual values and aspirations.
Ensemble Health Partners
St. Luke's Cataract & Laser Institute
Director, Marketing & Creative Services
Led all marketing functions at one of the nation's top ophthalmology practices. Responsibilities included managing a budget exceeding $1.4 million, multiple web properties, social media, and a six-person marketing team, as well as serving on the executive leadership team.
Health Management Associates
Director, Creative Services & Marketing
Manage internal and external resources to develop strategic creative solutions for a diverse range of brands, including 20 corporate brands, 71 hospitals and more than 100 physician clinics and practices.
Director, Creative Services
Directed all aspects of creative strategy and execution for a broad range of print, web and e-marketing communications. Businesses included over two dozen unique business, brand, web portal and professional networking sites. Managed team of designers, freelancers, and outside agencies to achieve marketing objectives on time, and under budget.
Managed all phases of design and development of website which gives restaurateurs powerful tools to gather useful, actionable customer satisfaction data. Designed surveys, dashboards, and web interface for site. Developed pricing structure, marketing plan, and brand/positioning as well as majority of the business plan.
Managed brand identity across seven diverse business units throughout North America, leading creative team in building brand awareness and recognition. Team consisted of traffic managers, art director, designers, copywriters, PowerPoint specialist, copy editor, and several freelance designers. Worked closely with senior executives in development of corporate communications. Established corporate identity guidelines and evolved visual execution of the brand. Developed effective advertising and related communications to support brand positioning.
Developed strong client relationships and provided solid, customer-focused marketing support in accordance with business goals and objectives. Produced ads, brochures, brand platforms, corporate identities, and web sites.